Ford CEO targets plumbers, electricians with electric vehicles and data deals

Ford promises to be friendlier to small businesses, thanks to a charged push from CEO Jim Farley.

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F FORD MOTOR CO. 19.54 +0.09 +0.46%

“Now we want to get into the service business, and those customers, for the most part, are small businesses. They own five or six vehicles or are plumbers, electricians. They are underserved customers when it comes to data and telematics,” he told FOX Business Network. .

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Ford wants to provide the vehicle and telematics, which combine technology and services.

“They don’t have good financing options. They have to choose from all kinds of little telematics companies that aren’t in-vehicle…And they have no idea how to charge those vehicles,” he said. -he explains.

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Ford unveils the 2022 E-Transit – an all-electric version of the world’s best-selling cargo van – with a price starting under $45,000.

To help this underserved pocket of the economy, Ford Pro, powered by Salesforce Cloud, will provide a one-stop shop for commercial customers to include everything from physical vehicle repair, financing, and energy and software recharging.

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Ford shares have jumped more than 80% in the past 12 months, with Farley moving quickly into the electric vehicle market as competition in that sector intensifies with General Motors and Tesla.

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GM GENERAL MOTORS CO. 50.24 -1.21 -2.35%
TSLA TESLA INC. 846.35 +17.25 +2.08%

Ford unveils the 2022 E-Transit – an all-electric version of the world’s best-selling cargo van – with a price starting under $45,000.

The E-Transit Van, a more compact electric model, has a starting price of just under $45,000.

Ford unveils the 2022 E-Transit – an all-electric version of the world’s best-selling cargo van – with a price starting under $45,000.

As Ford seeks more small companies, big companies are taking notice.

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WMT WALMART INC. 137.52 +1.68 +1.24%

Walmart has already ordered 1,100 E-Transit vans.

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