India sees surge in smartphone shipments in 2021; Xiaomi continues to hold the top spot

Smartphone shipments in India grew by 11% last year and Xiaomi continues to lead this growth, with a 24% market share. A report by Counterpoint Research calls it the best performing year, despite supply issues due to global chip shortages, the pandemic and even rising prices. Here is an overview of the details.

Smartphone shipments to India on the rise in 2021

India shipped 169 million units of smartphones in 2021, with Xiaomi contributing the most and seeing 258% growth in the premium segment. This is followed by Samsung in second place with an 18% share, Vivo with a 15% market share, Realme with a 14% share, Oppo with a 10% share and other brands with a total share of 22%.

Counterpoint Research Senior Research Analyst Prachir Singh suggests that “strong replacement demand fueled by increased affordability of smartphones in the mid and high price points due to promotions and discounts, as well as better financing options, led to 11% year-on-year growth annual in 2021.

However, this is not the only achievement. Realme has taken another step and become the second largest smartphone maker in India in the fourth quarter of 2021 with a 20% year-on-year growth, overtaking Samsung. It is revealed that the company’s introduction of the high-end Realme GT series, the high demand for the Realme C and Narzo series, and many more have contributed to this feat.

In the fourth quarter of 2021, Xiaomi remained in first position with a 26% share and Samsung moved to third place with a 16% market share. Vivo took fourth place with a 13% share, followed by Oppo (9%) and others (24%). That said, shipments were down 8% in Q4 2021.

Moreover, the the overall handset market grew by 7% in 2021 with Samsung in the lead, followed by Xiaomi, Vivo, Realme and iTel. As for the feature phone market, 86 million units of feature phones were shipped in 2021 and iTel took the majority share (24%), followed by Lava, Samsung and Jio.

Apple also saw glamor as the company was one of the fastest growing brands in 2021 with 108% year-on-year shipment growth, thanks to its “Make in India” plans and lucrative deals on the iPhone 12 and iPhone 13.

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