Mercedes-Benz survey finds most people can see themselves in an electric vehicle

A recent survey by Mercedes-Benz reveals that most Germans want to switch to an electric vehicle, among other things.

According to a recent Kantar survey for Mercedes-Benz Mobility, 80% of premium car drivers in Germany plan to switch to an electric vehicle within the next five years. The majority of them (66%) would finance the car rather than buy it outright, according to a recent Kantar survey on behalf of Mercedes-Benz Mobility.

In addition, manufacturers’ financial service providers are considered the top choice of respondents in the United States as well as China and Germany. Online shopping is also growing in popularity, with the majority of respondents in all three countries deeming digital contact with suppliers as important as personal contact.

“We see a clear push towards e-mobility and a desire for more financial flexibility among motorists. The study thus confirms our strategy to pave the way for green mobility with flexible financing options,” said Franz Reiner, Chairman of the Management Board of Mercedes-Benz Mobility AG: “The digital sales channel plays an increasingly important role in this regard, but personal advice remains relevant. For years we have been leading the digitization of our offerings and the integration of digital and physical customer touchpoints at Mercedes-Benz Mobility to provide our customers with a seamless experience and the highest level of service across all sales channels.

Here are some of the main findings of the survey:

Almost anyone can visualize themselves driving an electric vehicle

In all three countries, a large majority of respondents see themselves driving an electric vehicle within the next five years. China stands out with 96% compared to the other countries, although Germany (80%) and the United States (68%).

Buying a car online is becoming more popular around the world, and people are more open to in-car payments

In today’s increasingly digital world, alternative auto credit options are growing in popularity. For the majority of respondents in all countries, digital touchpoints, such as online contact with the supplier throughout the buying process, are just as important as personal contact with the retailer.

Financing is always an option of choice

Financing is the most popular financing solution, with 46% of respondents choosing it to buy their next car. Next come subscription (32%) and rental (26%). Users who have already financed or leased their current vehicle would prefer financing alternatives for their next car.

German drivers prefer to own the vehicle in the end

Being able to keep the car in the end is one of the most common reasons in Germany (46%) and America (43%) for financing a car instead of leasing it. In all countries, one’s own financial situation plays a role, especially in China and the United States. In the United States, a big factor is being able to buy a car that people couldn’t otherwise afford.

“The study shows that financial service providers play a key role in choosing a vehicle brand. For the customer, car manufacturers and their financial service providers are closely linked,” said Peter Zieringer, Chief Customer Officer and Member of the Board of Management of Mercedes-Benz Mobility AG, responsible for sales and marketing. “A key success factor is an integrated customer experience. Mercedes-Benz Mobility works closely with the vehicle brand to create exceptional customer experiences. »

Featured image provided by Mercedes-Benz.


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