What Small Business Owners Can Learn From Starbucks’ New D&I Strategy

Even before the pandemic, meetings where everyone was physically present were becoming less frequent. With technology allowing Jim to “conference” from the east coast and Judy to “video” from the west, computer-assisted meetings have been the norm for some time. This has become even more true in recent years, both due to the pandemic and thanks to new technologies such as ZipMessage. What is it, you ask? Let’s ask the expert. “It’s a video messaging tool designed to replace live meetings with asynchronous conversations,” founder Brian Casel explained in his ZipMessage video tutorial.

The tool is designed to create video, voice and screen chats without live meetings. It is described as an asynchronous video messaging software, designed for remote work.

As the website explains, people all over the world are experiencing meeting overload. Remote teams around the world are embracing asynchronous (“asynchronous”) communication to overcome three big problems with live meetings.

First, zoom fatigue is a real thing. ZipMessage states that “your team needs space for high-value deep work.”

Second, good ideas are bound to get lost in these spaces. It’s impossible to keep every shared item, even when taking notes.

Third, email doesn’t cut it completely. Typed messages do not always convey the full message. With ZipMessage, you can still type your thoughts, but you also have the ability to record video and share attachments.

The conversation about this meeting topic is kept on one page in a back-and-forth thread format. Anyone with a link can join the conversation without downloading, installing or signing up.

This allows you to speak in real time while giving you the ability to go back and recap what may have been missed the first time around. In addition to chat pages and face/voice/screen/text options, ZipMessage offers intake forms and the option to go public or private.

It also includes integration with Zapier and Slack. There are embed options, automatic transcriptions, pre-recorded message templates, text and attachments, branded link URLs, multi-speed playback, and more.

It’s not only useful for communicating with your team, but it can also be used to share information with customers.

Will you be ZipMessage-ing?

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