Wil-Ro streamlines product offerings, leverages strategic partnerships and targets innovation for 2022
Gallatin, Tennessee, January 31, 2022 /PRNewswire/ — Wil-Ro, Inc., a leading truck body manufacturer based in Gallatin, Tenn.exceeds 25% growth in 2021 versus 2020 by streamlining product offerings and leveraging strategic partnerships to expand its geographic reach with shared goals on innovation, community and growth.
In the fourth quarter of 2021, Wil-Ro implemented product line standardization to improve production flows and delivery times of its high-demand truck bodies, by reducing its product line in Landscape series, Flatbed and Platform.
“2021 encountered many common industry hurdles, and we will continue to manage limited truck availability and supply chain shortages in 2022,” said Joshua J. CosterPresident and Owner of Wil-Ro, Inc. “During the second half of 2021, several strategic decisions were made and thoughtfully deployed targeting long-term national growth, which reallocated our customer base to 56% channel partners , 40% dealer sales, and 4% end users in 35 states. Collectively, our efforts have positioned our team, partners, and brand for continued success in 2022 and beyond.”
2021 marked key partnerships designed to provide greater access and support business growth among Wil-Ro’s customer base, including:
Wil-Ro’s partnerships and a strong commitment to being proactive with its growing customer base are 2022 initiatives as the company aims to improve customer relationships and opportunities for innovation.
“We are working to increase the frequency of our communications and in-person visits with all partners to get direct feedback on areas for improvement,” said Trey Hintona member of the new business development team at Wil-Ro, Inc.
Wil-Ro exhibits at NTEA Work Truck Show 2022 and NATDA Trailer Show 2022.
About Wil-Ro, Inc.
Made in America since 1973, Wil-Ro, Inc. manufactures high quality truck bodies and trailers for landscaping, transportation, construction, equipment distribution and agriculture. Wil-Ro’s premium bodies and trailers are available in a variety of standard models as well as custom configurations to meet the needs of customers and distributor partners nationwide. Visit wil-ro.com.
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